The 5 Biggest Networking Mistakes Job Seekers Make

In this ever-evolving realm of career development, networking always emerges as a transformative force, capable of unlocking opportunities that online job boards might not have. However, despite its undeniable impact, job seekers often find themselves tripping over common pitfalls.

Whether you are a seasoned socialite or an introverted professional (like myself), let’s unravel the keys to a successful networking strategy by delving into the biggest mistakes I see job seekers make and what to do about it.

MISTAKE NO. 1: NOT DOING IT

Time and time again I ask a job seeker what they are doing in terms of networking, and I hear, “I know I should be networking…”

I get it, networking is not always fun and easy. It puts you in a very vulnerable position and it can be awkward. As a self-proclaimed introvert, networking can be rough.

But, I always know that networking is the thing that I see move the needle the most. More jobs are won through relationships. And this doesn’t have to be your bestie. This can be someone you just met, someone who is a 2nd or 3rd-degree connection. This could be your local butcher. The opportunities are endless!

MISTAKE NO. 2: BEING SELFISH/LACKING RECIPROCITY

Networking is a two-way street, and reciprocity is key to building strong professional relationships. Unfortunately, some job seekers make the mistake of approaching networking with a self-centered mindset, solely focused on what others can do for them.

To avoid this, I recommend finding ways to give back to your network. This can be sharing industry insights, making introductions, or simply asking, “What can I do for you”. A mindset of reciprocity fosters stronger, more meaningful connections.

MISTAKE NO. 3: ONLY DOING IT WHEN THEY NEED A JOB

The author of Do Over, Job Acuff lays out this idea of a career savings account. And I love it. Just like a normal savings account, you need to be building your career savings account with deposits all the time so that when you need to take a withdrawal, you are not bankrupt!

This means whether you are happily employed, feeling restless, unemployed, or anywhere in the middle, you are constantly networking. Staying in touch. Building relationships. Whatever you want to call it, you are staying active so if and when it comes time to make a withdrawal, your “account” is full.

MISTAKE NO. 4: BEING FLAKEY, UNRESPONSIVE, OR LACKING FOLLOW-THROUGH

This is such a pet peeve of mine. Someone reaches out to you for help, for connection, for whatever reason and then they disappear or are flakey with zero follow through. If someone agrees to take time to help you, whether it be a conversation, an introduction, or something else, you need to respect that.

My advice, always be communicating. Even if it’s a quick note saying, “Thanks for helping me!” or “I appreciate your time but I won’t need that recommendation any longer”. Staying in touch with your network will only strengthen the relationships.

MISTAKE NO. 5: LOOKING AT NETWORKING FROM ONLY ONE ANGLE (I.E. IN PERSON ONLY OR ONLINE ONLY)

Networking is a beautiful, multi-faceted organism. It’s not just in-person cocktail hours or reaching out to the people you already know. It’s networking with your neighbor, it’s reaching out to someone inspiring online, it’s sending a message to someone who works at your dream company, it’s striking up a conversation with the person sitting next to you at the coffee shop. It’s simply building relationships wherever you go.

Networking is undeniably a crucial aspect of career development, and avoiding these common pitfalls can significantly enhance your networking success. But remember, networking is not one-size-fits-all. Embrace the diverse opportunities it presents, from in-person engagements to online interactions, and be open to building relationships with individuals at various stages of their careers. With a strategic and mindful networking approach, you'll find that the connections you forge can become powerful catalysts for personal and professional success. So, no matter where you are in your career, understanding and avoiding these common networking mistakes will undoubtedly elevate your networking game and contribute to a more fulfilling and prosperous career journey. Happy networking!