Five Tips to Help You Through Your Next Networking Event

Networking. If you just shuddered at the word and the thought of it starts twisting your stomach, you are not alone. I am sure that I am not the only one that has signed up for an event with the best intentions of going and then as the day dragged on, developed dramatic plot twists to keep from going. Any excuse is better than having to forge awkward small talk with strangers, right? Wrong.

“Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.”  Christine Comaford-Lynch

As awful as networking can be, it is one of those things that are EXTREMELY beneficial to your career. In a growing city like Denver, along with many other cities, it’s going to be all about who you know and less about what you know. Let’s face it, it is SO much easier to get a job when you know someone and it’s going to pretty darn tough to know anyone when you are hiding at home under your blankets.

So, go find an outfit that makes you feel fantastic, dust off those business cards, and follow these five tips to turn that next networking event into a productive, successful night out.

Preparation is the key

There are two things that I always do to prepare for a networking event. Research and practice. First, I research who will be at the event, making a list of a few people who I would like to meet that are with companies that I am interested in or are really interested in what they represent.

Next, I sit in front of a mirror (embarrassing, but it works) and practice what I am going to say. Practice what your pitch is, what questions you might ask, and how to ask for the connection. The more you do this, the easier it will make it.

Set yourself up for success

The beauty about networking is that it can be done anywhere. Online, offline, large cocktail hours, small learning situations, and more! Vanessa Van Edwards developed a book, Captivate, where she suggests making a list of potential networking environments. While the options are endless, examples can be a coffee shop, a bar, or a lunch and learn. Split up your list into three columns: survive, neutral, and thrive and say yes to the ones that are neutral or you thrive in. I always like to challenge others to get out of your comfort zone but still set yourself up for success in the beginning.

Remember that you are not alone

Out of the 100 or more people at the event, probably about 99 of them hates networking just like you. It’s okay to be nervous and sometimes it makes it easier to embrace the awkwardness. Crack a joke about the event to break the ice. Once the other person realizes that this is tough for you too, it will make the conversation a little easier.  

If you are really feeling stressed out about going it alone, bring a friend that can help you be successful. Establish expectations up front, walk in together, grab a drink, and then divide and conquer. Having them as a home base will add comfort, but be sure not to use them as a crutch and not meet anyone new!

Prepare some rescue topics

Have a few topics of conversation to pull out in case you find yourself struggling to make conversations. I love to talk to people about the last book they read, or an interesting current event (try to stay away from religion and politics) that can liven up a dying conversation.

Know when to say goodbye

We’ve all been there. The conversation has died, and you are standing there in silence, sipping your drink and offering the polite awkward smile. This is time to move on! Easy ways to end a conversation is saying things like, “I think I am going to take another lap around the room” or “I am going to get another glass of wine” or my go-to is “It was so great meeting you, I think I want to continue meeting a few more people before the night is over but I would love to connect with you online if you have a card”. Whatever you feel comfortable with but don’t waste your evening in a stale conversation!

The more you practice networking, the easier it will get. I’m not saying that you will love it, but you will because to make some really cool connections and see the benefit of those relationships blossoming in no time. Don’t forget to nurture your new relationships. Just adding them on LinkedIn and forgetting about them is not okay. Take time to get to know your new connection and maybe, just maybe, they can lead you to your dream job!

“Pulling a good network together takes effort, sincerity and time.” Alan Collins


 Let me ask you something. It’s Monday morning and you are coming off an awesome weekend. You had the opportunity to spend time with friends, got everything you needed to do done, and you are feeling rested and recharged… are you happy to go to work at that moment? There are no more excuses; no saying that you are tired or wish you had more time to get things done so, are you happy?

Happiness is not found - it’s created.

Let me tell you a story about a client I just recently started working with. His name is Kevin and he is in the design profession and a few years ago secured a really coveted position at a local firm. He’s working with some top name companies and generally likes what he does. But day after day, Kevin left feeling a little less happy with his decision to work there. He doesn’t hate his job, but had nagging questions in the back of his head like, “Is this as good as it is going to get?” and “When will this job make me feel happy?”.

To help get to the root of the problem, I asked him the following questions:

Who do you surround yourself with each day?

There is an old saying that you are the company you keep. Find people who genuinely are happy and positive about life that will encourage and inspire you and ditch those negative nelly’s that gossip and bring you down. Soon enough, you see your happiness factor rising.

Do you have a social circle at work?

Do you have a best friend at work? This question is on every engagement survey out there. Why? Because liking and enjoying your coworkers is the key to a happy, positive work environment. Get to know them, ask them questions, and tell them about yourself. By putting in this effort, you are going to find people to provide you support, encouragement, and simple friendship!  

Do you get to do something you love every day?

Let’s be real here, we are adults and there are plenty of things that we don’t want to do in our jobs every day. That is life. But, there is also that thing – that thing that makes you smile, and you can’t wait to do. If you don’t know it is, find it and make sure that you do it every day! Trust me when I say that having that little nugget that you look forward to will make the mundane stuff so much more tolerable!

Are you proactive in your own growth & development?

This is by far the top complaint that I receive from people. They want to quit their jobs because they don’t feel like they are growing or being challenged. But, when you ask them what they are doing to help that situation, they shrug and say nothing. You are in charge of your own personal and professional growth, not anyone else. If you want to be learning and be challenged, develop a plan and ask for help. No one can do it but you!

Do you feel as if you are receiving enough support and feedback about your job?

This is a big one for me personally. While I am resourceful and can find creative solutions, I like knowing that my company is supporting me. This also includes feedback. If you are being honest with yourself, you know how you are doing. But, it feels good to have that affirmation, especially if you feel positive about your performance. Receiving good feedback is a struggle in our workforce, so what can you do? Simple. Ask for it. Once again, you are the only one responsible for your growth and development. If you need something, take charge!

In evaluating these questions, Kevin was able to realize that his needs were not aligning with the current job which was impacting his happiness factor. We developed a plan for him to address what was off, so he could create the happiness he was seeking.  

Happiness is 100% in your control. You are the only one to determine what makes you happy, even when your circumstances are not ideal.

When you are feeling that ping of unhappiness in your career, it's so important that you take a step back and look at what is causing it. Have you fallen in with the negative crowd? You know, the ones that complain about how awful everything is and their misery loves your company. Or maybe you feel isolated and alone, keeping your head down and working hard but not really socializing with any of your coworkers. Perhaps you love what you get to do, but not feeling challenged, respected, or recognized. There are a million things that can impact your happiness and only you can control it. You can make the choice to do something about it or not.

If all else fails and you are not able to create happiness in your current work, maybe it is time to reevaluate. Whether it be your employer, your job, or your entire career, you don’t want to spend your life being unhappy.

Find a way to make yourself smile!

If you are not feeling happy but not sure what to do next, let’s chat. Just like Kevin, we can help you identify what is causing it and build you a plan to create some happiness back in your career!

Photo Credit: IG @ ktnewms


Many of us have been here. Standing outside your office doors with a box of stuff in your hands. The reason might be a little different, you might have just been laid off, or fired, or maybe you just had enough and quit in a blaze of glory, but nevertheless, you find yourself jobless. You get home, maybe pull out a pint of ice cream or pour yourself a drink and then… your survival instincts kick in. You begin to panic, asking yourself repeatedly, “What am I going to do?”. You rush to your computer, quickly update your resume and hop onto the job boards, applying for any and every available job there is to make yourself feel better and more in control. How do I know?  I’ve been there! I know how scary that feeling is and how the panicked rush of doing something makes you feel, but trust me when I say that there is a much better way to handle this huge life event.

Stop whatever you are doing and take a moment!

Losing your job is traumatic and you are going to experience a range of a thousand emotions. Before you let those emotions rule your actions, push the pause button. The best advice that I ever received was shortly after I left a job that I loved for many years. My friend told me to embrace the whole range of my feelings, to grieve, cry, feel excited, whatever it might be, but to recognize them, deal with them, and then move on and focus on the future. Bottling them up is not going to be healthy and will impact your next move. Owning how you feel and dealing with them is going to allow whatever you do next to not be influenced by those negative emotions.  

If you continue to find yourself struggling, feeling alone, and not moving forward, try finding a group or talking to a professional to help you get those negative emotions in check. There is no shame in asking for a little help. Sometimes we all get stuck and just need that extra hand to move on.

Evaluate your current situation (a.k.a. get your finances in check and create a budget)!

Truth be told, I am the WORST at managing finances. I am the type of person that rather bury my head in the sand than face the reality of what is in my bank account. (Thank goodness for my accountant who will watch this for me!) But the reality is, knowing exactly where you are at, is going to give you some control and power back.

Scared or not, it is critical that you stop and look at your finances and determine if you need to make some adjustments. Look at things like if you have a nest egg, a severance package, or if you need to start earning money ASAP. Look over your monthly expenses and determine what you need to do to move forward.

If you need to start working ASAP, consider finding work that will still allow you to focus on finding the RIGHT job, rather than another soul sucking experience that provides a paycheck. This can include gig work such as driving for UBER or Lyft, taking on contract or temp work with a local agency, or gathering up some things that you can sell. In the end, taking on some short-term work can not only help pay the rent, but it can give you the time to focus on what’s next.

Think about what you want your next career move to be

Even though this time off work might not have been wanted, it is a great opportunity to figure out what is next and how to get that RIGHT job with the RIGHT company. Take time to evaluate what you loved about your last position and want you didn’t. Think about what you want to get out of your next role. Do you want to stay in a similar line of work or do you want to explore another career option?

Not sure what to do next? Has your confidence been shaken? Reach out to a career coach. They can help you evaluate your transferable skills, brainstorm career options, and help you market your skills and experience in a way that gets noticed. The key thing here is to plan that next move strategically, so you don’t end up in a similar situation again.

Invest in yourself

I know this seems counterintuitive since you might not have regular income coming in, but sometimes that old cliché is right, “It takes money to make money”. Focus on what you can do to improve yourself during this time.

Brush up on your skills or learn new ones by visiting your local community college or going online to Udemy or Skillshare. Not only can enrolling in a class can make you more marketable, boost your self-esteem, and keep you busy, but employers admire candidates that take care of themselves and continue to learn and grow even in the most difficult situations.

Let’s be real, losing your job sucks. There is no way around it. My hope for you is though, that after the initial shock wears off, you can see this as an opportunity for something better. Making a simple shift in your mindset from fear to optimism will help renew your outlook and allow you to embark on your job search excited and looking forward to the future.


When was the last time you promoted yourself? Whether it be for a raise, bigger project, or even a new job. Did you stop yourself because you were scared? Missed out on that opportunity because you didn’t want to be seen as bragging? Let me be real with you for a moment, in today’s highly competitive world, self-promotion is not a bad thing, it is a career survival skill. Your success depends on your ability to properly promote yourself and show employers your real value.

But how do you express your value in a way that impresses without coming off as you are bragging or being obnoxious? Here are three tips how:

Know your strengths and make them visible! What are your talents? Are you great at building relationships? Then volunteer at the company event where you can shine. Exceptional at writing and creating engaging copy? Ask to contribute your company’s blog or newsletter and WOW them with your words. Anywhere you can show off your talents is going to be a great thing!

Own your accomplishment! Women, especially, tend to downplay compliments. I was guilty of this too, and used the line, “oh, it was no big deal” one too many times! But I learned how to say, “Thank you” and be proud of what I accomplished and so can you!

Highlight your accomplishments with facts and stories, not opinions. It's simple, facts are facts, they are objective and more compelling. By sticking to the facts, it is less likely to be perceived as bragging and thus easier to talk about. Or, if you are anything like me, you are a storyteller. So, share a story of something that happened that paints you in a positive light. Do what feels comfortable for you, but do something!

Self-promoting will take practice, but remember this: keeping your head down and working hard is a great quality but it's not going to get you noticed. If you want something, you are going to have to advocate for yourself. No one else is going to do it!


Your Mental Health and Your Job Search

Part Three: When the world gets scary


Whether or not you have a diagnosed mental illness, like depression or anxiety, you will have bad days. We all do. Some days might be more difficult than others, causing us to say, “I quit” and pull the blankets back over our heads. When life gets overwhelming, especially during a job search, here are a few positive things to remember:

You are not alone in this. It might feel like you are the only one struggling, but you are not. The actual events might be a little different, but feeling overwhelmed and scared of what is to come is not unique to just you. Connect with people going through similar circumstances, like joining a job-hunting support group to help you through this process.  

Not doing anything only makes things worse. Hiding under the covers, obsessing over your situation only will increase anxiety and depression. Go do SOMETHING! Take a walk, meet up with a friend, join a group, or reconnect with family and friends. All of these things are positive activities that are going to something good for you, ultimately improving your mood and outlook.

Practice Gratitude. I will say this time and time again, but focusing on the good, rather than the bad, only makes things better. Start small if you need to, focus on the basics: you have a roof over your head, food in your fridge, a cozy blanket to curl up in.  Think about your positive attributes. Ultimately, as you count your blessings, you will begin to release those toxic emotions.

As we wrap up Mental Health Week, I want to remind you that focusing on your health shouldn’t only be for one week a year. There will be bad days. But hopefully, you are learning some tools to help you grow, keep going, and overcome those difficulties. These tips and tricks are not meant to replace professional help. If you are feeling overwhelmed, sad, anxious to a point where it is impacting how you live your life, please seek help. There is no shame in asking for assistance.



Your Mental Health and Your Job Search

Part Two: Job Hunting When You Have Depression & Anxiety


As we continue to talk about Mental Health and your job search, I am nervous to write this post. Most who know me, know that I don’t like to be vulnerable, but I believe that talking about Mental Health is so important. As an adult, I have struggled with anxiety and depression, which has impacted how I function in my past jobs, job hunts, and even now in my business. According to the ADAA, over 40 million adults struggle with anxiety and over 6.8 million have general depression. That means I am not alone in this and neither are you, and hopefully that brings some comfort.

But when it comes to job hunting, that comfort disappears. Searching for that next opportunity, whether you are currently employed or not, can be challenging for all, but even more for someone dealing with a mental health condition. It can be stressful and an emotionally draining process, which can worsen your depression or anxiety.

But don’t give up! There are things you can do to help you along the way:

1.       Focus on your amazing strengths and talents, and what you can bring to the table. By focusing on the positives, you boost your confidence and self-esteem. I love to recommend practicing gratitude and positive affirmations to my clients. This has helped me in staying focused on the good things, both within myself and in my world, rather on the bad.

 2.       Create a realistic work plan. This process of searching and applying for jobs is overwhelming, time consuming, and the rejections are difficult to experience which all together can take an emotional and psychological toll. Try to time block your day where you spend only 2-3 hours working on your job search, and as I mentioned before, schedule in some time for your self-care practice!

 3.       Seek Support. This can be friends, family, a counselor, group, or coach. During the chaotic time, you need to identify resources that will keep you grounded, but encourage you and provide valuable advice to help you stay on track and move closer to your end goal.  Talk about what you are feeling, be honest, and give yourself grace during this process. Don’t be afraid to ask for help. There are so many people that would love to help you.

One of my favorite quotes by Thich Nhat Hanh is also a great mantra to live by:

“Smile, Breathe, and Go Slowly.”

 You got this my friend, I believe in you!


Your Mental Health and Your Job Search

Part One: Self Care


As a career coach, I encounter a lot of people struggling in their job search process. They bounce between frantically searching for any job that will hire them to spending their day binge watching Netflix in their sweats. Neither of which is healthy or positive activities.  As we begin Mental Health Week, I want to talk about the importance of protecting your mental health as you are job hunting in a three-part series


Part I is about self-care. A self-care practice is imperative to really leading a successful and thriving life. It can teach us how to prioritize our own health during times of crisis and survival. While your practice needs to be individualized and be meaningful towards you, here are a few essential that can help you through the process.


Feel all the feels

This might include real sadness, strong anger, anxiousness, or anything emotion on the chart. Don’t rush through your feelings through. As humans, we try to alleviate bad feelings as fast as we can but try to talk about them, write about them, or do whatever it takes to address those feelings, so you can ensure that your body and mind will remain healthy.


Find something you love

Yoga, journaling, running, reading, learning about something new, whatever it might be, and incorporate this into your daily life. This is your “me time”. Your time to do something healthy and positive for you that has nothing to do with your job search. Trust me, this will quickly become your favorite time of day.


Plan away!

Forget the old saying to treat your job search like a full-time job. That means that you’ll be spending 8 hours a day on job hunting. Can we say burnout? Schedule your day so that you are spending 2-3 hours on job hunting activities (applying, networking, interviewing, etc…) and the schedule time to get out of the house, time for self-care activities, and time to learn.


Self-care gets a bad rap in our society – it’s not about bubble baths and candles but about taking time to take care of you. I know, you’re busy, and finding the time to take proper care of yourself can be hard. But, trust me, if you don’t, it won’t be long before you are beat down, exhausted, and not operating at your best.



  “I've learned that fear limits you and your vision. It serves as blinders to what may be just a few steps down the road for you. The journey is valuable, but believing in your talents, your abilities, and your self-worth can empower you to walk down an even brighter path. Transforming fear into freedom - how great is that?”  Soledad O'Brien

Fear is a powerful emotion and is something that all of us has experienced. Sometimes its motivating – we get so scared of what might be that it encourages us to do something different. To make a change. But, then there is that other side of fear that stops us cold in our tracks, holding us back from doing anything.  

The element of fear can steer you away from your dream, it can take over your thoughts, clouding your judgement so you don’t do what you need to do. Fear is meant to protect us from harm; we sense something wrong and our instinct kicks in.

What if we are fearing something that could actually be good for us?

Let’s take changing careers. You know that you are unhappy, unsatisfied, or bored in your current line of work and, if you are being honest with yourself, you know that deep inside, that you need to make a change. That thought though, even though it is positive, makes you feel paralyzed and overwhelmed with self-doubt. Why? Because the brain biologically perceives changing jobs as a threat to its survival. Many studies have been done on this and it has been found that changing careers is categorized as a stressful life event. Even though you are feeling that gut-wrenching feeling of fear, you can get past it. You can overcome fear and pursue your dreams. Here are a few steps that will help:

Start with a vision

You don’t have to know the what at this point, but by focusing on what you want your life to be like and WHY. Sit down in a quiet space and imagine that you are at the end of life looking back. What do you see? Do you have a family? Have you built an empire that will carry through generations? Did you create something? Or did you have a successful career where you worked hard and was proud of yourself? Whatever it may be, creating this vision and knowing your why will help give you focus and motivation to tackle the hard things that will come up in your transition.

Find outside support

Navigating a career change by yourself is sure to send your fear into overdrive. You need support. Enlist the help of your friends and family member than can encourage you and hold you accountable. But just watch out for those you-can-do-no-wrong people in your life that won’t challenge you when needed.  

While the support of friends and family is 100% needed, enlist the help of a career coach or look into joining a group that can hold you accountable, provide smart ideas, and really help you achieve your goals.

Let your fear motivate you

Running away or hiding from your fear is not going to help. In fact, it will just make it worse and a bigger fear. So, embrace it and feel it. By acknowledging the fear, you give it less power and understanding why you are afraid will allow you to make smart, strategic decisions that get you to where you want to go.

Changing careers is scary, but don’t let fear stop you from pursuing what is right for you. Get out there and try to take a small step every day and soon enough, you will see that you took control of your own destiny.

5 Things to Ditch to Create a Targeted Resume


Let me tell you about a past client of mine, Mandy. She had an extensive work history, full of diverse experience with her skills and abilities ranging across multiple industry and careers filling up over 3 pages on her resume. While Mandy’s experience really ranged from admin work to sales, marketing, and communications, she was interested in moving into a Senior Marketing position. She was struggling to get interviews and when she did, she was labeled as a “Jill of all trades”. Mandy was baffled at why she couldn’t get the job she wanted, she had such a great background and was more than capable of doing the job.

When I initially sat down with Mandy, she expressed this to me. I took one look at her resume and said, “Mandy, your marketing skills are being buried by everything else! I have no idea what you want to do. You have to focus this resume in and cut at least a page of content.” Immediately Mandy argued, saying that there was no way that she could cut things from her resume, she needed everything that was on it. I then showed Mandy that by only including the skills, abilities, and accomplishments that were directly related to her new target and ditching the rest really made her stand out.

Here are the 5 things to ditch (and include) in order to make your resume shine:

Tip #1: Ditch the objective statement

Originally, the objective statement was created to show potential employers your qualifications and knowledge for the job. It was once seen as a strategic way to stand out from the crowd, but now it is just seen as outdated and overused.

What should you include instead? Create a resume title. A resume title is a simple way to demonstrate to the recruiter or hiring manager two very important things: A) You are a perfect fit for this job (it says it right there in the title)! And B) This is the job you want. Creating the focused perception is going to show the recruiter and hiring manager that you are really the perfect person for this role.

Tip #2: Ditch the outdated and unrelated skills & experiences

I’ve seen it time and time again. A resume chalked full of skills that have no relevance to the job they are applying for. Or ones that have jobs listed, like the time you worked at Starbucks that one summer, that really have no bearing on the job you are applying for. Think about this, will that recruiter or hiring manager really care that you can make the best Carmel Macchiato this side of town? No.  If it doesn’t translate to the job you are applying for, ditch it!

What should you include instead? Read the job description carefully and take inventory of the hard, soft, and technical skills and experiences that relate to that specific job. Think about what you did on a daily basis that could demonstrate your ability to do the job or accomplishments that show you will go above and beyond for your employer.

Tip #3: Ditch outdated trainings, expired certifications, or incomplete degrees.

Anyone who knows me, knows how important education is to me. I am the first one to promote bettering yourself through learning. BUT if you are that person who loves to get degrees and certifications for the sole purpose of learning and they have nothing to do with your career, don’t put them on your resume. It is going to make you appear unfocused and with higher level degrees, too expensive to hire. Same with expired certifications or outdated trainings.

What to include instead? Include completed bachelor’s degrees (these are okay if they are not directly related, but only include one if you have multiple) a master’s (if relevant), and ACTIVE certifications that support your focused target. Anything that can strengthen your cause of why you are the right person for this role, include it!

Tip #4: Ditch listing every detail of every job

Your resume is meant to be a snapshot of your work history, highlighting your most relevant skills and accomplishments. If what you are talking about is not representing who you want to be seen as, don’t talk about it. Just because you did that task at some point, does not mean It needs to be shared.

What to do instead? Summarize your daily duties in 2-3 sentences, focusing on the most relevant aspects. Include 3-4 bullets of your best accomplishments (preferably related to the job) and be sure to show what your action was and what was the result.

Tip #5: Ditch the ‘References Available Upon Request’

It is already implied that you have professional references who can speak to your character and work ability so there is no need to state it on your resume. This is an extremely overused phrase and needs to be ditched!

What to do instead: Have your 3-5 references readily available. Once this information is requested, you can contact your references to give them a heads up and forward the best references to the requestor. This will show thought and preparation to the hiring manager.

You might have 10-15 seconds, at most, for a hiring manager to read your resume so you want to be sure that you are tracing the line of where you want to be and translating and presenting those relevant details on your resume.

Once I helped Mandy sort through her history to identify the most relevant skills, experience, and accomplishments, we were able to construct a condensed and improved resume, she was able to land several interviews.

That is the power of a targeted resume.



One of the fastest ways to get your resume thrown out is to have it generic and unfocused. Hiring Managers sort through hundreds of resumes for each job listing so if you are applying for a Social Media Manager yet your resume shows your background as a receptionist – why would they select you? Adapting your resume for each position does take time an effort, but doing so will make it clear to hiring managers that you are a good fit for the position.

Here are 3 ways that you can easily change your resume to be more targeted:

Resume Title

Back long ago, resumes included an objective statement (if you still have this on your current resume, you might want to call me ASAP!). Your objective statement was meant to show the hiring manager what your end goal was. In recent years, this has been eliminated and you represent your goals through the title, cover letter, and general tone of your resume. One very simple way to set the tone of your document is to title it based on the job that you are applying for. For instance, if you are applying for a Social Media Manager and have never held that title, choosing a title such as Social Media Professional, Social Media Management, or Social Media Consultant establishes that you specialize in social media and this is the type of role you are looking for.

Summary of Qualifications

Your summary is an opportunity to brag about yourself in story format. However, if you tell the wrong story, you are going to lose your reader. Take time to review the job description and then compare it to your resume. Are you highlighting the areas that are in the job ad? For instance, if a job ad says:

The Social Media Manager is responsible for all social media marketing efforts and reports the ROI across the organization. Duties include content creation and deployment, deliberate planning and goal setting for the channel, growing our brand awareness and reputation online, and cultivating positive consumer experiences with our brand. This role requires a clever mind, strong writing skills, and a great gut feel to what will enhance our community, under a “customer-first” philosophy.

I would write my summary as follows:

Creative and intuitive social media professional with a diverse experience across all social media management areas. Successfully develops engaging content, carefully planning and deploying across must-follow media feeds to create an engaged community. Maintains a “customer-first” mindset, ensuring that the client feels like a VIP. Confident and articulate, able to communicate effectively across multiple channels.

I pulled themes out of the job ad to add to my summary. This way I know that I am demonstrating that I understand what this job entails, and I am the best person for it.

Areas of Expertise/Core Competencies/Skills

This one is fairly easy. As you read through the summary, responsibilities, and preferred/required qualifications, you will be able to pull out words to add to your skill set section. For example, using the above summary, I would add (and remember your skill section should always be in the format “I am an expert at…”:

·       Brand Creation & Awareness

·       Content Management

·       Customer Experience & Loyalty

·       Planning & Coordination

·       Reporting & Analytics

·       Effective Written & Verbal Communication

All in all, you are selling yourself to this company. Make sure that they see all the great, relevant things that make you who you are!


Self-doubt can be debilitating. For years I have struggled with those pesky negative thoughts: “You can’t do this. You are not good enough. You are not smart enough.” It has paralyzed me from making the positive changes that I needed in my life, whether it be in my professional or personal life. But let me reassure you, this is not permanent. Just like I did, you can eliminate self-doubt, boost your confidence, and accomplish your biggest dreams.

While everyone is different and finds a wide variety of methods to help them overcome this area, here are five things that I practice that has worked wonders for me.


When I get in my head, my thoughts start racing, and usually, these are not positive thoughts. My thoughts tend to be around concepts that I am not good enough, I am not creative enough, or business-minded enough. When this happens, I stop. I evaluate these thoughts by asking myself:

What is causing this doubt?

How am I really feeling?

What am I scared of right now?

By asking myself these questions, I can think objectively about the situation and usually discover that they are fear-based thoughts and begin on step 2, making a list of my positive attributes, accomplishments, and why I AM good enough, smart enough, and more.


Julia Roberts said it best in the movie Pretty Woman, “The bad stuff is easier to believe. You ever notice that?” While it’s easier to believe the worst of ourselves, you can train yourself to believe in the best. Start with making a list of all the great things about you. Here are a few things on my list:

I am smart.

I run a successful business that makes a difference in other people’s lives.

I have a unique and interesting perspective on job hunting.

I have built a successful career and am talented at what I do.

These are just a few examples of what you can list. Focus on what you have done, what you do well, and what value you bring. And repeat. Often! Keep this list and build on it. Review this list every morning and add something new to it until you are able to believe it. Trust me, you are awesome. You have amazing skills and abilities that are unique and valuable!


As Dr. Seuss said, “Today you are you! That is truer than true! There is no one alive who is you-er than you!” You are not like anyone else. Your achievements are different, your failures are different, and you operate differently. Stop comparing yourself to others. This will just rob you of your joy. Be successful by focusing on what feels good for you and what works for you.


This might be one of the most important steps. Regardless of where you are in your life (or career) appreciating the good around you will help keep you present in the moment and shift your mindset to being very positive.

Every morning and evening, I jot down a few things that I am grateful for. Big or small, I write it down. This can be that I am grateful for my crazy dog, Rosko, for waking me up in his goofy way which makes me laugh. Or that I have the opportunity to work with inspiring, creative professionals. Even on the days that I am struggling, I can go back to the basics. I am grateful that I am alive, healthy, have a roof over my head, and food in my fridge. Reminding myself of these simple things are sure to change my perspective, bring me back into the present moment, and eliminate those pesky negative thoughts.  


You are not an island and do you need to go about this alone. Seeking advice, guidance, and support from friends, family, and peers will help reassure you along this path. Think about people in your life who have always been your biggest cheerleader. Ones that have been there and supported you through the tough times. The ones that will challenge you, listen to you, and provide emotional support. Having a positive influence in your corner is sure to boost your confidence and remind you how awesome you are! But be careful - we all have negative nelly’s in our lives and negativity can be contagious.  Avoidance is okay, but if you can’t avoid that person, remember that you can set boundaries, not engage in the negativity, and focus on the positive. It’s not easy, but going back to your affirmations list will help lift you back up.

These methods have worked for me, but find what works for you. Maybe it’s going for a walk, or talking with a friend. Maybe reading a great uplifting book or listening to an inspirational podcast will help. Whatever works for you, practice it each day and remember to be kind to yourself. Remember – you are awesome!

“Each time we face our fear, we gain strength, courage, and confidence in the doing.” - Theodore Roosevelt.

Words are the Key

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The door into your dream job is right in front of you and you possess the key to opening that door. Words are your key. Leveraging strategic keywords, action verbs, and key skills on your resume and cover letter are sure to advance your brand to a whole new level and opening that door to your future.

What is an Action Verb and why is it important?

Just like the word implies, an action verb, expresses physical or mental action. It tells us what the subject of our clause or sentence is doing-physically or mentally.  Using compelling action words on your resume demonstrates how awesome you are and what you have accomplished.

   Here are a few examples of how to spice up the old, boring phrases into something spicy!

Responsible for (Snooze-Fest)…

Try à Accomplished, Corresponded, Advocated, Documented

Led (Stale)…

 How about à Headed, Executed, Orchestrated, Oversaw

Handled (basic)

Spice it up with à Administered, Built, Engineered, Formulated

 Simple adjustments can creatively paint a picture for your reader, catching their attention, and landing you that interview!

How else can I use leverage the power of words?

Keywords and key skills are other critical areas where words can either make you or break you.

Keywords describe the hard skills that you have that qualify you for a job.  Here are a few examples of some of the hard skills required for different occupations:










Project Management


These are just a few examples of the skills that employers use to weight your resume. Strategically incorporating keywords throughout your resume will give you a better chance of being advanced through the Applicant Tracking Systems and not tossed out during the first round.

Including a Key Skills section on your resume as well as incorporating them throughout your entire resume is so very important. These are the work-related skills that you need to do the actual job. Customizing this to the job description is a great way to highlight your ability and grab the attention of the hiring manager.

Here are just a few examples of what Ares of expertise to put on a resume:

I am an expert at…


Time Management

Conflict Resolution

Staff Training & Leadership


Organizational Management

Team Building

Customer Service

Relationship Building

Using the right words throughout your resume is guaranteed to get you noticed. Just remember, be honest. Including skills and abilities in your resume that you are not familiar with, WILL catch up to you. Try to mix up your verbiage as much as possible. Even the best wording can become redundant and boring if you use it too much.

Keep your resume engaging and interesting and you are sure to wow your reader!

3 Fast Ways To Get Your Resume Thrown In The Trash

Let’s be real here, there are a ton of articles out there focusing on what to do to get your resume noticed. All good information, but let’s chat about the simple things that you might be doing that are landing your resume in the trash.

Hiring managers see hundreds of resumes for any given job opening. This will be a mix of highly qualified candidates, mediocre ones, and just plain awful ones. Even if you might be an amazing candidate, doing these three things can instantly turn the reader off from pursuing an interview with you.


Your resume is your personal branding document and is a direct reflection of who you are. Presenting this document to a prospective employer riddled with spelling and grammar errors just demonstrates that you are lazy, ignorant, or just don’t care. These are not qualities any employer is looking for and is a very easy fix. PROOF! PROOF! PROOF! Read your resume out loud. Have a friend or family member read it out loud to you. Run it through free online grammar checks such as or

Bad formatting is the other kiss of death. You might think you are being clever in adding tables and graphics and special formatting of your resume, but, in reality, most of these get wiped out when you upload your document into a recruiting application, leaving it awkward, unreadable, or sloppy. If you insist on having graphics or special formatting in your resume, be sure to only use a PDF when emailing or uploading your document. This preserves your formatting and will represent you in your best light. Have your content readily available in a simple format as well. It is 100% okay to upload a simple resume and then attach your designer resume as an additional attachment. This ensures that your content is readable by the hiring manager.


A highly ranked pet peeve of hiring managers is getting a resume that is not even close to meeting the minimum requirements for the job. Don’t get me wrong, applying for a job a step above what you do is not a bad thing, but failing to demonstrate that you have the skills and abilities to do the job is bad.  Keep in mind that this person reading your resume doesn’t know you from the next person in the pile. You might tell yourself that you are smart, a quick learner, and you are great at anything you do. And it might be true. But, let me ask you, how does this hiring manager know that. Be sure that your resume and cover letter address the qualification in the job ad. Even if you don’t have a particular skill, let the hiring manager know how you are eager and willing to learn, grow, and develop your skills.  Trust me when I say that passion and willingness to learn is a trait that I will hire into my company any day.

Paying attention to application requirements is also huge. Don’t try to trick the system by going around what the ad says are application requirements. Either your resume will never be received or you will be perceived as someone who doesn’t follow instructions. However, there are ways to get noticed. Be sure to follow the instructions, but don’t be afraid to network with your hiring manager. Send a note to say how excited you are for the opportunity and that you look forward to hearing from them. This will help the hiring manager remember your name and your passion for the job!


Too much information. Too little information. Old experience. Non-relevant skills. All things that make your resume irrelevant and ultimately dismissed. There is a balance needed to create a great resume; you need enough information to portray your relevant and recent skills and abilities but not too much that you bore the hiring manager out of reading your resume. A tip from me to you on this, focus on the last 10 years’ experience and highlight skills and accomplishments that relate to the job you are applying for.  Even if you are transitioning careers or applying for a job that is outside your skill set, you can highlight the skills and abilities that can translate to a new role. Failing to show relevance in your resume is a fast track to the trash.